There may not be such a thing as a “free lunch.” Thanks to Kellogg though, Twitter users in London can now at least have some free chips…well, almost free.
Kellogg UK has opened up a “Twitter Shop” to drum up buzz for their new Special K popcorn/cracker creation. Users walk into the shop, tweet about the crackers and they get a free box. Simple enough but just in case that didn’t make sense, they created this handy promotional video:
Now, this isn’t the first time a company has given away free stuff in exchange for tweets. I recall Yahoo! did something similar at a conference I attended. With them, I got to take home a huge, paper dictionary of social media and web terminology…I know, ironic right?
I tend to like this tactic in general and love the guerrilla-style offline marketing execution Kellogg UK created with it. Hey, they were probably going to have to do trials anyway so why not require some buzz creation along the way? The only caveat I have with this is that there is no online component to this aside from Twitter.
To me, Kellogg is missing a HUGE opportunity to create a microsite with live feeds from the store. IMO, users would LOVE to share photos of themselves in the shop tweeting or trying the new creations. It would help amplify and multiply the buzz opportunity.
Kellogg USA…send the check to me via paypal ’cause unlike the people in the video, I don’t work for crackers. Toodles!