At some point in time, social media managers are going to realize they need separate programs to manage their client and personal twitter accounts. Apparently, that point in time is coming too late for the poor soul who was, until last night, managing the @KitchenAidUSA handle.
During last night’s presidential debate a tweet, hopefully intended for said manager’s personal account was published on the official Handle for KitchenAid in the United States:
Of course Cynthia Soledad, KitchenAid’s senior director of marketing, quickly made one of the more tactful retractions I’ve seen given these kinds of mistakes. However, the question still exists; how can you see something like this, or any number of the instances where this has happened and NOT separate your accounts?!
Here’s a thought, have one program for your personal accounts and one for your client accounts. There are plenty of options out there including ones that allow for the shut off of team access during times of crisis or heightened scrutiny.