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Maslow, Consumers & Motivation in Social Media – Part I

If Abraham Maslow, father of modern consumer psychology, were alive today I am fully convinced he would take one look at what’s going on in social media and rip his famous Hierarchy of Needs to shreds. From over-sharing on Facebook to 140 character trends on Twitter (like We Want Justin [Bieber] Shirtless Tour), the psyche of the online consumer is so warped that even Maslow would agree we need a new model of consumer motivation.Continue Reading

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