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The Friggin Peach

I am a logo whore.  There’s no way around it.

Ever since my first blog, I knew that the logo, the branding the look; it was all just as important as the content itself.  So I set out and found myself a designer and the first of “my” logos was born:

About 4 years later, I started my second blog. It was a little different from the first.  It was more mature and more professional.  It was meant to help transition me through business school and into post-MBA life.  I set out, found another designer and another logo:

Finally, I moved back to Atlanta and had my little “identity crisis” and it was time for a new blog and, you guessed it, a new logo.

I contacted Suzanne (who did the marketing diner logo) since I knew she did a little pop-art work on the side.  What I delivered to her wasn’t as much of a creative brief as it was a page and a half long brain dump.

Despite my anal-retentive exacting specifications and changes, we finally finalized the logo last night and – like a good logo whore – I couldn’t wait to show it off.  So, without further ado; the new logo for Just Friggin’ Peachy!

The absolute best things about this logo are that first, it does hit the nail on the head with the attitude of the this blog. Second, it’s kind of Rorschach Test.

If the peach looks like one thing or another, it’s your own fault.  After all, it’s just a  peach…or is it?!

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1 Comment

  • Jared

    I also wanted to beat everyone to the punch and say that yes, this is a very self-aggrandising post. I’ll try not to do it again but sometimes, you just have to let it out.

    October 4, 2011 at 1:49 pm Reply
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