Just Friggin' Peachy
Just Friggin' Peachy

business, digital strategy, & life in the #atl

The Friggin Peach

I am a logo whore.  There’s no way around it.

Ever since my first blog, I knew that the logo, the branding the look; it was all just as important as the content itself.  So I set out and found myself a designer and the first of “my” logos was born:

About 4 years later, I started my second blog. It was a little different from the first.  It was more mature and more professional.  It was meant to help transition me through business school and into post-MBA life.  I set out, found another designer and another logo:

Finally, I moved back to Atlanta and had my little “identity crisis” and it was time for a new blog and, you guessed it, a new logo.

I contacted Suzanne (who did the marketing diner logo) since I knew she did a little pop-art work on the side.  What I delivered to her wasn’t as much of a creative brief as it was a page and a half long brain dump.

Despite my anal-retentive exacting specifications and changes, we finally finalized the logo last night and – like a good logo whore – I couldn’t wait to show it off.  So, without further ado; the new logo for Just Friggin’ Peachy!

The absolute best things about this logo are that first, it does hit the nail on the head with the attitude of the this blog. Second, it’s kind of Rorschach Test.

If the peach looks like one thing or another, it’s your own fault.  After all, it’s just a  peach…or is it?!

Confessions of a Car Nut N00b

When I first went to work at Brandware Public Relations, I knew I was in for a learning curve. Little did I know I know that curve would require seat belts and paddock access.

Allow me to explain. Brandware Public Relations, by virtue of the background of some of its team members, is an automotive powerhouse in the public relations field.  The person that referred me to Brandware is a car nut, my boss is a car nut and yes, many of our clients are car nuts.  On the other hand; I owned a car for maybe 2 ½ of the 12 years I was away from Atlanta.

It’s not that I don’t love cars or didn’t study the industry in-depth in business school. Auto enthusiast culture was just never much on my radar screen to the extent that it is for industry insiders.

Flash forward to this past weekend and Petit Le Mans – my first car race. Walking through the paddock, taking in the sights and sounds of top-performing super-cars, watching, in awe, as the pit teams serviced cars with speed and precision that would put any six-sigma black belt to shame.  I can now see what the big deal is.


At this point, I am reasonably sure my co-workers and the clients that know me best are laughing their collective buts off or looking at this post.  It’s the “aww – look at the cute car n00b” expression that I’ve become quite familiar with. In fact, I’ve never been shy that CPG is more “my speed.”

However after this weekend, I’m definitely starting to catch on. In the immortal words of Ricky Bobby, “I wanna’ go FAST!”

Be Irrepressible

One year ago, today I sat in my friend Amanda’s apartment in DC and decided to “bite the bullet” and move back home to Atlanta.

It was one of those “wine and empathy” kinds of nights. I had just left what was supposed to be my “post-MBA dream job” and was a little frustrated at myself and the situation for falling short of my expectations. Even though I had final-round interviews set up with a couple of firms in Atlanta later that week, I wasn’t really sure if this was the right path.

I went through a lot after that night in my friends’ apartment and not all of it was good.  There was a lot of self-doubt, a little anger and a lot of soul-searching. Luckily though, I landed more on my feet than I could have ever imagined. I ended up in a position that afforded me the chance to see what I could do, without limits.

It’s a pretty cool feeling.

This blog is about telling the next chapter in my story.  Sure, I’ll relate things from the past and readers will definitely get a heavy dose of my point of view on things. Before I completely close the previous chapter though, I do want to say something.  Things would not have turned out as good as they did without a belief that being irrepressible is a good thing.

In fact, if I’ve learned anything in the past year – it’s that irrepressible is something everyone should aspire to. People should be irrepressible about their own instincts.  They should be irrepressible about finding a better way of doing things.  They should be irrepressible in standing up for their own value regardless of some that might say otherwise.

Life is too short to live in a homogenous fantasy that says that you don’t have the right to disagree. Being irrepressible is the only true way to ensure that you are living up to your own full potential.

I now think back on that night in DC and realize it was a turning point. Sure, things won’t always go my way.  However, the experience of moving back has validated that though it might be the bravest and craziest thing you can ever be, the fight for being yourself is worth it.

SO what if I am outspoken, irrepressible and more valuable to the teams I work with because of it.  I embrace those traits even if it means I have to search harder for a place that fits with that mentality.  The rest…well, it’s just friggin’ peachy ;-).

The Barista Blues

Sometimes you just have to vent your workplace frustration…in song.

Case in point; take Christopher Cristwell – a Starbucks barista in California who posted this immensely funny video about two months ago:


Clad only in his underwear and signature green apron, he sang about the trials and frustrations of dolling out gallons of java at the worlds largest coffee chain.

Of course, the video got him fired.

Normally I try to stay out of post-gaming issues like this mainly because you never know when you might be caught up in one, yourself. This one is unique, though and I feel compelled to comment.

Compared to some employee rant videos Chris’ rant was rather tame and even entertaining. What’s more, he seems to be genuinely grateful for his time working at Starbucks and speaks passionately about the need for some sort of change. Though I would stop short of calling him the Che Guevara of the postmodern era, he may be onto something.

If there’s one singular truth about rants like this it’s that no matter how outlandish the claim, it’s that there’s usually a nugget of truth the company can learn from guys like Chris. Instead of firing him, why not take him off the java line and put him front and center as the face of their employee improvement team?

Think it sounds outlandish – what about hackers? Most of the great hackers end up working for IT security firms and become the face of turning a threat into an advantage. Starbucks should do the same with this kid. He’s creative, he’s passionate and hell…he’s not bad on the eyes.

Starbucks could score some much-needed PR points by positioning themselves as a true engager rather than a monolithic brand trying to protect it’s ivory tower.

Labor Day

At the end of a crazy summer, sometimes you just have to get away.

The view from my mini-vacation.

Poodles & Pickup Trucks


Though Ansley Park is usually one of the more “gentile” neighborhoods of the city, it doesn’t completely exempt it from the quirks that, let’s face it, define Atlanta.

Take, for instance, this shot I caught on my way to work.  Yes, this how we roll; take a really expensive purebred and dump them in the back of a pickup.  Stay classy, Atlanta commuters.  Stay classy!

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