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A Bloggy, Bloggy World

When I started podcasting back in 2005 my intentions were pretty simple. I wanted to tell the story about all the things you never know you needed to know, right out of college in an effort to pay it forward.

Six years later, blogs have become more than just a hobby – they’re part of what I do for a living.  That fact was brought into an interesting, new perspective this past weekend with my attendance at the 2011 BlogWorld & New Media expo.

Sure, from the outside it looks like a ginormous geek-fest and, to a point, it largely is. At BlogWorld you find a heavy, heavy dose of tech speak injected into each session.  You also hear about bloggers talking each other up as the lonely warriors for a new medium, battling the entrenched powers that be in their respective organisations.

What you don’t see unless you’re on the inside is a group of people very much in awe of the changes in the way we communicate.  In fact, bloggers are sometimes just as curious as the people we serve. The difference is that bloggers are able to read the road as unravels in front of all of us and see opportunities where others see chaos.

You see, It turns out that when you work in a field largely defines itself as it grows, it’s easy to feel like you’re constantly running on empty. You’re constantly educating those around you as you educate yourself and try to apply the best business principles to a game that changes on an almost daily basis. This is why things like BlogWorld are important.

BlogWorld is a way of trying to discern patterns in a story line that is being written as we go. It’s also a nice, humbling reminder that, though we think we do, we really don’t know it all.

For me, I am walking away from this experience with a lot of new friends and a sense that this is much, much bigger than any of us expected. When I think back on my “body of work,” all the way back to that first episode of 20-Something Marketing, I realize it’s all one big happy mess and that I’ve been lucky to be a part of it.

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