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Living La Vespa Vita!

Though I usually like client results to speak for themselves, I am exceedingly proud to share the news that one of my projects for Vespa USA has won a 2013 Communicator Award for Marketing Effectiveness.

The reason I am particularly proud of this project is because we conducted research into the customer base, unearthed a set of deep-rooted insights and built an activation that, in the words of Mashable, helped “channel that natural enthusiasm” for the brand into a powerhouse digital activation.

Congrats to Vespa (of course!), my former colleagues at Brandware Public Relations who worked with me on this and Invoke Media out of Canada who brought the concept to life, online!

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If you haven’t already seen it….check out La Vespa Vita! at http://lavespavita.com/.

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