Living La Vespa Vita!
Though I usually like client results to speak for themselves, I am exceedingly proud to share the news that one of my projects for Vespa USA has won a 2013 Communicator Award for Marketing Effectiveness.
The reason I am particularly proud of this project is because we conducted research into the customer base, unearthed a set of deep-rooted insights and built an activation that, in the words of Mashable, helped “channel that natural enthusiasm” for the brand into a powerhouse digital activation.
If you haven’t already seen it….check out La Vespa Vita! at http://lavespavita.com/.