Explaining The Advantages Of Emma Email Marketing Vs Outlook To Non-Techie Co-Workers
Working with folks that are decidedly non-digital can be challenging. It can also be a hell of a lot of fun…if you play your cards right. For instance , a coworker was asking about our company’s recommended move to Emma Email Marketing.
Now, for anyone who has managed any type of email marketing campaign, the reasons NOT to use Outlook are pretty obvious. However, part of digital strategy is explaining things in clear and simple terms. Observe:
There’s an easy way and a visual way to explain what happens when you send a blast email out from outlook:
The kitten in this picture is a blast email via outlook. It looks like it’s all cute and normal and nothing’s wrong with it. The things in the background…yeah – that’s the metaphorical manifestation of collective spam-sensitivity karma of the internet.
The only thing is that the karma doesn’t get the kitten…it gets the system that the kitten came out of. In this case our company. This is what karma does to our servers when it catches up:
Karma rips up any authority our servers have because it thinks that we’re spamming people. It puts us on what’s known as a blacklist. When you get blacklisted, it looks like this:
Basically, our ability to send any type of email is compromised because our email tends to go to spam folders. This is what happens to Mike, our IT manager, when our servers are blacklisted:
So, in summary….
As to not incite the collective wrath of the internet, grind our ability to send emails to a screeching halt, and cause Mike a nervous breakdown, use EMMA.
PS – I might be overstating a bit for dramatic effect but that’s pretty much what happens… http://www.bluegrassdigital.com/blog/2011/june/29/why-sending-bulk-email-campaigns-from-outlook-is-a-bad-idea/
As you might imagine, this kind of response endears me to my co-workers.