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That Time Twitter Won The Super Bowl

If you watched the Super Bowl last night without having someone in the room with a Twitter account, you missed a lot.  Not just when the lights when out at the Superdome but some of the best moments of last night happened off the field and online.

For me, it shows that Twitter is growing up and people are starting to understand the (no pun intended) power of the platform.

There were two key points I want to highlight:

1. When your website can’t handle the traffic, Twitter notices:


Despite having an AMAZING mobile-optimized site, cokechase.com hit some major snags last night.  Slow load times definitely put a damper on what could have been a serious contender for the best online/offline superbowl coke integration, yet.  I loved me some Polar Bears from last year but all the content that went into that site definitely showed that Coke realized that content will get you more eyeballs, longer than novelty, alone.

2. News travels fast…and funny:


When the lights went out, tweeps went to work.  Not only did the power snag elicit some amazing rapid response from Oreo but even the utility company supplying power to the Superdome swung into action:

Screen Shot 2013-02-04 at 7.03.23 AM

Now, keep in mind that the tweet above was subsequently deleted and replaced with this one:


I still believe, though that Entergy did the right thing by jumping on the issue.  They were proactive, informative and the only one’s really active.  No matter who was to blame, they used Twitter as a news distribution venue and something tells me it will save them a lot more grief than if they were silent and had a #EntergyNOLAFail campaign started up against them.

For the purposes of this post I am going to ignore some of the brands that dropped hashtags into their ads for the sake of it.  However, I think we’re finally getting to the point where Twitter is not just a platform but an ecosystem that communications professionals of all shapes and sizes are paying attention to.


All hail the tweeps on this one!

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